The Inter-Relationship Of Business Success
You have your passion for the product or service. There is evidence of market demand. You have an effective marketing strategy in place. Underpinning that are solid business skills such as: Team building Time management Communication Leadership Creativity Organisation...
Purchase Motivators
MOTIVATIONS TO PURCHASE The forces that influence whether people buy include: Basic needs. We buy things to fulfill basic needs e.g. food. Convenience. You need something now and will take the easiest or fastest path to get it. Replacement. Sometimes you buy because...
Offering Freebies on Your Website
Freebies attract browsers to your website. When you have browsers, they may turn into buyers. Also if your freebie is linked to your key products and service, they provide credibility and help to build trust. The key is to increase the perceived value of your freebies...
Developing a Resilient Mindset
Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water....
Everyday Calm
EXCERPT FROM EVERYDAY CALM: 365 WAYS TO A BETTER YOU, LAUREL ALEXANDER, PUBLISHED BY SPRUCE (DIVISION OF OCTOPUS), 2009 DAY 267 - CALMING HEART MUDRA Here’s a simple way to get out of your head and back into your body. Push both palms of your hands together and place...
Finding Stress Management Niches
Clients and students often ask me if it isn't better to be a stress manager generalist and widen the market rather than be a niche specialist and shrink the market. There's something to be said for both approaches. The generalist stress manager could scoop up anyone...
Creative Ways to Develop Resilience
(By Caroline McGarvie, Certificate in Stress Management student) I found this an interesting topic to tackle, as it led me to reframe activities as creative which I had not previously looked at in that way. The Chambers Dictionary (2010) defines creativity as the...