Kinds of clients who would benefit from group coaching:

  • Individuals who already know what their blocks are and therefore don’t need so much exploration. These guys know the problem and want the solution.
  • People who want to increase their commitment to their goal but don’t want the intensity of individual coaching.
  • People who prefer community and learn better in group settings.
  • People looking for more education instead of fast results.

Group coaching clients have identified the following as some of the benefits of a group coaching process:

  • Collaboration and community: Some coaching clients may prefer a collaborative group environment where they learn from the insights and contributions of peers, as they do from their own reflections.  Group coaching offers a shared experience through community. They have other people to cheer them on and celebrate with.
  • Out of the limelight: For clients who are more introverted, the peer learning process may feel less on the spot and provide more time for reflection and articulation of their insights.
  • Cost: The lower cost for a group coaching process may also be a contributing factor for coaching clients to say yes. Depending on how coach positions group coaching in their business mix, they may offer group coaching at a lower price point.
  • Problem solving: Coaching is great for solving complex problems because it guides and supports group members to closely clarify the problems, identify powerful strategies to solve them, and specify relevant and realistic actions to implement those strategies.
  • Sharing support and accountabilities for actions: That same support and accountabilities can be used to ensure that group members apply the content that they got from group coaching.
  • Team building: The close engagement among members and their strong focus on helping each other can quickly form a close and confidential bond in which members come to rely on each other to achieve the goal of the team.
  • Deep networking: Because members count on each other, they feel free to share more than business cards – they share their needs, open and honest feedback, and useful and practical resources among each other.
  • Focus: They get a guided programme based on their problem areas.
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