POTENTIAL GROWTH AREAS FOR HEALTH AND WELLBEING
- Grocery delivery.
- Tele-health/digital healthcare.
- Self-improvement where consumers connect online with experts, teachers, and mentors to advance their skills and achieve their personal goals.
- Onsite and nearby outdoor activities. Post-pandemic beach, mountain, and lake locations where guests can maintain social distancing are particularly popular. Travellers will be looking for hotels/B & B offering organic experiences and the ability to reconnect with nature. If your premises are located on or near any of the above landscapes, it should certainly be highlighted as part of your marketing strategy. It may even be beneficial to partner with local recreational companies to provide special packages involving outdoor activities such as kayaking, paddle-boarding, hiking tours, or boat rentals.
- Staycations focused on self-care. You can entice guests to book a stay with holistic staycation packages involving wellness amenities, local outdoor activities, and thoughtful extras like complimentary super-food breakfasts. Your marketing efforts should target travellers within driving distance (approximately two hours) of your premises and focus on maintaining crucial health and safety precautions. Provide nutrition-based menus including farm-to-table meals with local organic ingredients, fresh-squeezed juice bars, and even personalized menus designed by an on-site nutritionist.
- Home fitness, (online) classes and equipment. Boutique fitness working with online members with dedicated equipment and virtual classes.
- Healthier eating.
- Stress reduction/resilience.
WHAT THE BUYERS ARE LOOKING FOR
- Moving from ‘sick-care’ to ‘well-care’.
- Pro-active and preventative health and wellness practises.
- Brand authenticity and social values have always been important to consumers, but now purpose and social good are becoming even more central to customer perception.
- As people work from home in unprecedented numbers, more consumers will incorporate new practices for both self-care and cleaning into their personal spaces.
- Home has turned into a sanctuary and wellness hub, where people build their self-care routines and find simple joy in their everyday lives.
- People are looking to economize.
- Stories, Stories, Stories. With the shift towards open communication and authenticity in brand marketing, storytelling will continue to drive consumer interest.
- As workplaces shift to the home, this will bring changes to consumer behaviour, including increased use of desktop rather than mobile devices, more flexibility in time management, and increased demand for remote work products and technologies.
The post-virus wellness future will be a ‘hybrid’ approach for many people with buyers making selective trips to gyms, fitness studios or businesses they trust, but otherwise keeping much of their activity online.